With millions of customers and billions of transactions, e-commerce represents a large chunk of this digital universe. Consequently, such complex interactions present a huge challenge to the e-commerce ecosystem – synthesizing data to maximize customer delight. Hence, e-commerce companies are in constant need of analytics to leverage predictive customer intelligence in order to maximize sales and improve their return on investment.
iFusionTM provides e-tailers with the most scalable means to extract insights on the customer data and provides actionable recommendations to deliver customers a truly personalized shopping experience.
A retail IoT company needed a data-driven solution to provide tailored promotional coupons to its customers and create a unique in-store experience to boost sales
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