Next Best Offer Analytics Recommendations using iFusionTM platform Helps a Leading Bank To Increase Customer Engagement; Results in 4x Higher Response Rates for Marketing Campaigns

Our client, a leading bank, had a very large volume of data about its customers’ past purchases and buying behaviour, and it wanted to make use of this data to provide individually tailored offers to its customers. 

Download this case study to learn how we used iFusionTM platform along with our expertise in recommendation analytics, retail sales analytics, and consumer buying behaviour to provide 

  • Differentiated customer experience and competitive advantage 
  • Optimized profitability and conversion of offers at the customer level 
  • Long-term data platform which can be leveraged for further analytics 

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